Minimums + Metrics
Your fundraising will make a big difference for the local charity you support.
Minimums
There are four biking and distance options for participants, and each one has a minimum fundraising level (see chart below).
Each fundraising level has been set based on expected expenses, the distance each rider is biking and the minimum fundraising impact we'd like each distance to provide. The minimums were also set in view of the average fee charged for similar fully-supported x-country cycling tours.
Full Tour | $15,000 | Bike 10 weeks and raise $15,000 or more | 100 riders |
Stage Tour West | $5,000 | Bike 2 weeks and fundraise $5000 or more. | 10 riders per stage |
Stage Tour East | $5,000 | Bike 2 weeks and fundraise $5000 or more. | 10 riders per stage |
Note: Participants who don't wish to fundraise are free to register and self-donate the fundraising minimum. Certain restrictions apply. Please contact the Tour for more information.
Metrics
As you plan your fundraising campaign keep three key metrics in mind - your expected average donation, the total number of donors required and the total number of donor prospects needed.
- Average Donation: This is the dollar amount you expect your average donor to give to your campaign. The Tour recommends that Full Tour riders plan for $250 or more as an average. That doesn't mean you won't get some $50 or $1000 donations but as an average, plan for $250.
- Distance: The longer you are riding the larger the average donation will be typically. Meaning... more pain, more gain. The farther you are biking the more your donors will sympathize with your commitment and give accordingly.
- Goal: The larger your fundraising goal the larger your average donation. Donors immediately understand what's at stake when they see your fundraising goal of $15,000 or $25,000 or $50,000. They'll intuitively get their responsibility to give more in the face of your large goal. They'll know the difference between their friends 5km walk-a-thon ask and your 120 km-a-day ask.
- Network: Your network of friends, family, and fans will have a big impact on your fundraising success and the average donation you receive. If you are well connected at work, in your community and online you'll have a much larger pool of individuals to promote to. If you aren't that doesn't mean you can't do well, it just means you'll have more work to do.
- Total Donors: This is the total number of donors you'll need to hit your fundraising goal. It is a simple math calculation that divides your fundraising goal by your expected average donation.
- Total Prospects: This is the total number of prospective donors you need to ask in order to achieve your Total Donor goal. The Tour recommends assuming that 70% of the friends and family you ask will support you. With that in mind, you just need to do the math. Divide your Total Donors needed by .70%.
Examples:
$15,000 | $150 | 100 | 142 |
$15,000 | $250 | 60 | 86 |
$15,000 | $500 | 30 | 43 |
$25,000 | $150 | 166 | 238 |
$25,000 | $250 | 100 | 143 |
$25,000 | $500 | 50 | 72 |
$50,000 | $150 | 333 | 476 |
$50,000 | $250 | 200 | 285 |
$50,000 | $500 | 100 | 143 |